Group Work, Influencers & A Whole Lot of Fun

If there’s one thing about working on a social media campaign in a group, it’s that it can either be total chaos or a crazy fun experience. Luckily for me, it was the latter!

In my new media class, we had to put together a social media campaign, and honestly, working with my group was vibes. Everyone pulled their weight, brought their ideas, and made the whole process smoother than I expected. No unnecessary stress, no slackers—just teamwork. And when you have a solid team, even the most complicated tasks feel manageable.

Now, let’s talk about the wildest part: getting influencers on board. If you’ve ever tried reaching out to influencers for a project, you know it’s not a walk in the park. Some don’t respond, others have crazy rates, and a few just leave you on seen (pain!). But, big thanks to God, we managed to secure some of the biggest names in the game here in Ghana. That alone took our campaign to a whole new level. Seeing them engage with our content? Unreal.

This project made me realize how much strategy goes into social media campaigns. It’s not just about posting—it’s about planning, networking, and being intentional with every move. Working with my group made it even better because we bounced ideas off each other, split the workload, and made sure everything was on point.

At the end of the day, this experience showed me that social media is more than just vibes. It’s a whole industry, and if you know how to navigate it, you can do some pretty amazing things. This class keeps getting better, and honestly, I’m here for it!